Yes, since customers have access to the control panel immediately many setup call forwarding, voicemail etc and begin using their service right after signing up.
If we based it on another date, there would be substantial losses from unbilled time where users were using call forwarding, etc prior to receiving the ATA.
By basing it on the order date, we can give customers immediate access to their accounts while protecting ourselves from abuse. In order to maintain our low pricing, we must be strict with this. If we were absorbing losses from unbilled time, we would not be able to offer the same pricing.
The only alternative is to not activate the account at all until receipt, but the vast majority of our customers would get upset if we did that since they couldn't begin using their control panel features immediately. Some users would also debate the delivery date or the date they actually set the equipment up after delivery as well.
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