No more cloned 2nd line feature?

[VOIPoTim]

We have different promotions and price points. Many people assume the offers don't change when the countdown timer on the site goes to 0, but that's not always the case.

The current $129 offer does not include the cloned line. In the past when we offered the cloned line, it was at the $149 price point. There's just no profitable way to offer the cloned line at that price point unless we added in extra hidden fees like our competitors do to offset the cost.

Any competitors offering that feature are charging substantially more when you factor in shipping costs and other "fees" that we do not charge and this offsets the cost of providing a 2 line device and the additional usage that comes with that.

We are testing to see how the conversions are at the difference price points to see if more customers would rather pay more for all the extra functionality or less for basic service. There has to be balance with it, but many services potential customers compare pricing to are single line services and priced accordingly so the $129 price point is a test to check that theory and to see how customers respond to cheaper offers with less included or more expensive offers with more included.


I'd be happy to see if there's something we can do for you/them or switch the account to a different promotion that includes the cloned line since it seems like an important feature for you/them. You can e-mail me at tim @ voipo.com to discuss.