That's a tough question. All 3 options are appealing, but I would personally be more drawn to a buy 1, get 1. Of course, once you pick one, that's the only thing the public will see, and had I not had 3 options in front of me, I would have considered any of them they were on the site as a special.

Just wondering though, wouldn't it make more financial sense to offer free activation and/or equipment and 3-6 months at $9.95 vs. buy 1, get 1? The no up-front costs is a big draw, but just doing rough numbers in my head, I would think you'd lose a lot more money with B1G1. Of course, if the longest term you offer is 6 months, it may make more sense. Just thinking out loud...