Yeah, this will be an interesting week.

I'll be posting here with some info on it so you guys will know what's going on, but we're also doing launch specials which I'm sure will attract some "not sustainable" drama.

These will be pulled once certain volume targets are hit. Basically we're not making money on them, but have a certain marketing budget that we're willing to use to absorb that. The goal with this is to make a big splash and I think extending $99 for first year to everyone will do that.